ARM CEO: Energy Efficiency is the New Killer Feature… Duh!

Warren East, CEO, ARM

Warren East, CEO, ARM

At a quite uneventful keynote this morning at the ARM Developer’s Conference held in Santa Clara, ARM CEO Warren East, didn’t say much about his company’s future plan or roadmap.
So, after a long preamble on the first 50 years of the IC (integrated circuit) industry, a slide on “our web-driven society” (all the slides are our Flickr album) and more platitude on macroeconomics factors, East finally touched on what was finally the only interesting part of his keynote: low power!

“What we’re seeing is an opportunity for new market product which help people connect with their consumption of energy… What we’re seeing this year is a lot more is metering, regulation of time and consumption of energy… We think energy efficiency is the new killer feature”.

East also touched on ARM’s graphics chips business acquired 2 years by predicting this could be a 1 billion unit opportunity in 2012. By that time, ARM would have shipped the 2 GPUs it announced previously, the Mali 200 and the multi-core Mali 400.

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