
ARM's Simon Segars
Intel’s new Atom processor gets oceans of attention, but it isn’t cut out for its primary job of powering a new generation of handheld Internet devices, competitor ARM said Wednesday.
“Atom today isn’t a solution for anything mobile,” Executive Vice President Simon Segars said at a Santa Clara event for developers.
ARM’s Cortex-A8 can use ¼ the power, can be ¼ the size and, even though it runs slower, doesn’t suffer a significant performance penalty, he said.
Atom has the potential for twice the raw speed, but that power translates into only a 25 percent improvement in Web page loading time, he said. With the extra energy required, the gain is probably not worth it, he added.
Segars took aim at Atom as he said ARM is rapidly working on a new chip architecture to stay out in front of its competitor. Intel released Atom in March and the chip has been greeted with a lot of interest from hardware manufacturers. The processor giant plans to improve upon Atom with the Moorestown design by 2010.
ARM hopes to have the Cortex-A9 in silicon by next year’s developer’s conference, Segars said.
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