- Advertising On Facebook
Social networking sites aren’t thought to be fertile places for advertisers. But consumers may be more receptive to marketing efforts than generally believed.
A recent study by the marketing agency Cone found that more than half of Americans who use social networks and other Web 2.0 social-media sites interact with companies on the sites. One in four engages with a brand more than once a week.
The study goes against the grain of common wisdom, which says the 60 percent of Americans who go to these sites do so for social reasons and not to transact or think about business.
But 59 percent of them interact with companies, the Cone survey discovered. What more, 93 percent of the 535 men and 567 women contacted in mid September who use social media sites said they believed a company should have a presence.
Perhaps most surprising, men were twice as likely as women to interact repeatedly with companies, and one-third of younger, hard-to-reach consumers on the sites (ages 18 to 34) said companies should market to them on social networks.
More than 40 percent of social media users said companies should use a social network to “solve my problems” and solicit feedback on their products and services.
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