Telsa Thinks Big: Chairman Sees Company Competing Against General Motors And Chrysler

Teslas Roadster

Tesla's Roadster

So where will you be in 10 or 15 years? Tesla Motors Chairman Elon Musk has a decade or so goal for his young electric car company: competing toe to toe with the big three American automakers.

“I don’t think that is super difficult,” he said Tuesday of the notion of fielding a “wide range of vehicles” and “producing millions of cars.”

Speaking at the Dow Jones Alternative Energy Innovations conference in Redwood City, Elon also said that someday people may buy cars based on their expected range of use rather than engine size or other considerations. “You want to make the car as affordable as possible,” so why buy extra capacity that isn’t needed, he said.

Telsa has a Roadster model capable of 244 miles on a charge and a Model S sedan with an extended 300 mile range.

The company also will produce a sports version, so that could drive buying decisions as well, he said.

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