It’s just too little, too late.
Yahoo is currently working on transforming the current Yahoo homepage into a “personalized Internet dashboard” which can incorporate third party content and email sources like AOL Mail or Gmail. But how is this different from Google’s personalised homepage, Ning’s or even My Yahoo? How is this supposed to be”transformational”… I just can’t get it. Do you?
Cuts, cuts and more cuts
In announcing its third quarter financial results, the Sunnyvale, Calif., said it will be cutting at least 10% of its global workforce – roughly 1,400 people – and reduce its cost run rate of nearly $4 billion by more than $400 million, all by the end of 2008. And for future hiring, Yahoo will focus on developing countries where salaries are lower.
Weak monetisation translates in profit drop
All in all, Yahoo’s results were “in line” with Wall Street expectation with revenues at $1.786 billion and profits of $54 million, a 64% drop from last year.
But the increase traffic and demand for “performance”/search display advertising could not offset the “weakness” in premium ads display as marketers – especially in finance, travel, retail and automobile - are cutting their ad spend.
Although the Internet company lowered its revenue expectations for the rest of the year, Yahoo’s president Sue Decker remained optimistic as she sees ad buyers consolidating their campaign to fewer web sites, resulting in increase revenues for Yahoo.
That of course, if consumers choose Yahoo as their “core starting” point. Which I don’t see why.
