Kindle owners buy more books
Amazon introduced its electronic book reader – the Kindle – in November 2007. Almost a year later, CEO Bezos says electronic readers could expand the market and lower the average price of books.
Kindle owners buy 1.6 times as many electronic books as they do printed books, he said on a Wednesday conference call. But it is not a substitution.
They continue to buy the same number of printed books they bought before buying a Kindle, he said.
They also pay less for their electronic books than they do printed ones – about $9 compared with $25. Electronic books may lower prices in the market, but Amazon hopes to sell many more units to make up the difference, Bezos said.
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