Voters following the election online pay closer attention
Republicans, it turns out, are more likely than Democrats to use online search engines to find video content on the presidential candidates.
Democrats, in turn, are more likely to use news sites and social networks.
Both, however, are far more engaged in the contest than voters who don’t view video online, according to a Cisco Systems sponsored study of online habits and voting interest.
Sixty-two percent of people viewing online video report following the election closely while 37 percent of the non-online video users do.
Here are some other findings from the study:
Overall, 62 percent of people surveyed said they regularly use the Internet for information and coverage of the 2008 elections – a source surpassed only by television (82 percent);
Nearly 30 percent of voters said they viewed online video of the election and 75 percent of them said it helped them follow news and events more closely.
