Smule CTO and co-founder, Dr. Ge Wang demonstrating the Ocarina virtual flute by blowing into the iPhone microphone
Smule had for me the best presentation at this year’s Under the Radar (UTR) Mobility conference.
“It was awesome,” agrees Debbie Landa, founder of Dealmaker, the organiser of the UTR conference.
The Menlo Park, CA., startup showed off its latest “sonic” or musical application, Ocarina, that transforms the iPhone into a virtual ancient flute by blowing into the phone microphone. Find out more about the history of the ocarina instrument on Wikipedia.
Smule is one of the rare developer that has been successful in charging consumers for iPhone applications with 100,000 paid customers. Ocarina costs 99 cents and was developed in 4 to 6 weeks.
CEO, Jeff Smith also said it was shipping one new iPhone application every 2 weeks and that it received a lot of interest from big brands that want to advertise in Smule’s applications.
If the 7 people startup ever find it hard to make money selling 99 cents software, making iPhone apps for others or in-application advertising might well fill its coffers beyond all hopes.
