A recent study sponsored by ad-network BuzzLogic shows that blogs have more influence on purchasing decisions than social networks like Facebook or Myspace.
Of course, I realise I’m blogging about how good blogs are (tap on the back please!), so take this with a grain of salt 
Here are the 3 key findings on consumer blog readers’ buying behaviour:
- 50 percent of blog readers find blogs useful for purchase information;
- 52 percent of blog readers said that blogs played a role at the critical moment when they decided to move forward with a purchase;
- 40 percent of blog readers say they have taken action based upon seeing an ad on a blog. And 50 percent of frequent blog readers say this is the case.
Additionally, consumers see blog links more powerful than Web search. For frequent readers, links beat search as a navigation tool and is perceived as a trusted recommendation from a person.
