
Microsoft ends PC security solution. Instead will give it free!
Earlier this week, Microsoft said that it will “discontinue” its PC security solution dubbed “Windows Live OneCare” on June 30, 2009. Instead, it will pretty much give it away!
This could be a huge blow for small and large makers of security products like Kaspersky, McAfee, Symantec, TrendMicro or Zone Alarm IF (and that’s a big capital IF) Microsoft’s anti-malware software is actually any good. But ultimately it will force those companies to have a free offering as well or to risk being “Netscaped” and be left out to die slowly.
A basic malware protection solution now retails for about $50 or less, and sometimes are free with mail-in rebate or after special promotions like the recent free download offer from Zone Alarm. But once the user is “hooked” into one security product, it will pay thereafter the subscription fee to receive the security updates. Sounds like the Gillette razor model to me