
For its one day shopping event, Apple could slash prices on iPhones, iPods and Macs to boost sales
[Update: Apple officially announced the one-day shopping event in the U.S. on Tuesday morning. Hold your shopping at the Apple store until Friday!]
The word is finally out. Just as last year, Apple is getting ready for its “one-day” online shopping event, coming up this Friday, the day after Thanksgiving.
Although the advanced notice for the promotional event came up first on Apple online stores in Australia and New Zealand, I suspect the Cupertino, Calif., company to post the same announcement on its U.S. store, sooner rather than later.
Like any other retailers, Apple is facing the excruciating dilemma of pre-announcing what could be its lowest prices of the year for iPods, iPhones and Macs, loosing in effect 3 days of potential revenues while customers await for Friday promotions.
My guess is that Apple will simply match Best Buy prices. 4 days to go!