Google remains king of the online search market, gaining share in October. But Yahoo gained, too, as the search market growth slowed, according to a study from comScore.
Traffic growth at Google may have been enough to offset ad price weakness
Google ended October with 63.1 percent share of the U.S. search market, up 20 basis points. Yahoo’s share climbed 30 basis points to 20.5 percent, comScore said.
Microsoft’s MSN was unchanged in the market while Ask and AOL both saw their positions decrease. A basis point is one hundredth of a percentage point.
For the month, the volume of search queries rose 27.1 percent from last year. That was down from 33.4 percent in September.
But hidden in the numbers is some good news for Google. It out grew the market with queries rising 29.6 percent. Yahoo’s growth was 7.7 percent.
Traffic growth may have bee strong enough at Google to offset any weakness in click ad pricing due to the economy, comScore said.
