Another View On Holiday E-Commerce: Traffic Flat From Last Year At Major Retail Web Sites

Worries over the economy and consumer spending continue to haunt major retailers. But some signs show online traffic to their Web sites isn’t falling off a cliff.

Hitwise reports that online visits to the sites of merchants such as Wal-Mart, Sears, Circuit City and Kmart was flat last week compared with a year ago.

That means it is showing the typical seasonal rise the stores see every year.

Visits don’t necessary translate into sales, but in this difficult economic climate, any consumer interest may be a positive sign, Hitwise said.

Traffic To Retail Sites Matches Last Years

Traffic To Retail Sites Matches Last Year's

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