Apple continued its efforts to lure online buyers Monday with a one-day offer for free shipping from its Internet store.
Cyber Monday promotion to lure shoppers
The computer and iPod maker’s market promotions are closely watched because of what they can say about the consumer market for technology in general. If Apple, with its hot products, must resort to price breaks to move goods, other merchants must suffer a similar fate.
Along with free shipping, Apple offered price breaks on Office 2008 from Microsoft. The home and student edition was available at $134,95, $15 off its standard price, and the Special Media Edition upgrade was $149.95, a savings of $150.
Apple reactivated a $100 rebate on printers, a promotion it ran before the Thanksgiving holidays.
Apple held a one-day sale on Friday with price cuts of 4 percent to 8 percent on a handful products, including iPods and MacBook laptops.
