Blog provider Six Apart is set to give bloggers another avenue to make money.
Just like Facebook or MySpace in the social networking world, the San Francisco, Calif., startup wants to combine its blog and advertising platforms and start doing some “new clever things” integrating advertising within its blog platform.
Blog advertising 2.0
Which could be music to the ears of marketers that already run advertising campaigns on social networks like Facebook or MySpace. “In the blog world, no one has done that because there’s been a separation between the blog platform and the advertising side. We’ll be the only blog platform of scale that has these kinds of advertising programs,” said Six Apart CEO, Chris Alden, in a recent interview.
Six Apart has already attracted H-P, MSN, Best Buy and Chevy’s marketing dollars.
Targets dedicated but not huge bloggers
This could bring in some new hope to bloggers trying to make money off their blog.
“Bloggers can either be one of the lucky few that can be part of a large advertising network like a Federated Media, with about 150 blogs in their network or use Google AdSense that will bring back very very low CPMs, less than 50 cents. And we think we can do a much better job for bloggers who are dedicated but not huge,” adds Alden.
