This year’s relatively strong Cyber Monday sales nonetheless saw the frugality of a down economy: average online spending per shopper was down as bargaining hunting was king.
Online retail sales on Cyber Monday, the first workday following the Thanksgiving holiday, increased 15 percent compared with last year.
Forty-four percet of buying came from abroad
Even more encouraging, online buyers were up 22 percent – meaning that more people turned to their computers at work and home to shop.
But they were frugal. The average amount spent per buyer dropped 5 percent and their average number of transactions fell 9 percent as people sought discounts and special prices, says comScore.
Cyber Monday sales are usually a good indicator of the strength of holiday season sales – and so far suggest an acceptable year-end period.
Interestingly, consumers from abroad played a big part in this year’s spending. Forty-four percent of online buying at U.S. site cam from overseas, comScore said.
The most visited sites on Cyber Monday were (in order): eBay (13 million visitors); Amazon (9.2 million visitors); Wal-Mart (6.8 million); Target (4.8 million); and Apple (3.7 million).
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This years relatively strong Cyber Monday sales nonetheless saw the frugality of a down economy: ave [...]…