Video on the Web is taking off with U.S. Internet users viewing 13.5 billion clips in October, 45 percent growth from last year.
The top destination for videos is Google’s YouTube, which commanded nearly 40 percent market share in the month, said comScore. Visitors watched nearly 5.4 billion videos on post-your-own-content site.
YouTube accounts for more than 98 percent of all videos viewed on Google’s sprawling list of online sites.
The second most popular destination is Fox Interactive Media, owner of MySpace, followed by Yahoo! and Viacom Digital. Hulu, a joint venture of NBC and Fox featuring television programming, was sixth.
Fox Interactive Media had 3.8 percent market share, said market monitor comScore.
During the month, more than 147 million Internet users watched an average of 92 videos, or an average of 274 minutes. Google’s sites attracted 100 million of them. Fox had 61 million viewers.
More than 80 percent of 18 to 34 years old watched video online – the top age segment.
Top Sites For Viewing Online Video
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