Laptops are hot; much hotter than desktop PCs. So where are most consumers directed when they use a major search engine to scout a purchase?
Dell is the vendor receiving the most traffic from searches with the word “laptop,” says Compete. Hewlett-Packard was the vendor next in line. Apple was 12th on the list.
According to the Compete study, consumers frequently use shopping sites to investigate or make purchases, such as Amazon, eBay and Yahoo. They also are turning to review sites like CNet and notebookreviews.
Among vendors, Dell topped the list receiving 5 percent of the referrals. H-P got 2.5 percent or referrals. Apple was 12th on the list followed by Toshiba, Lenovo and Acer.
Search engines most frequently direct laptop shoppers to Dell
[...] 2008 by jcagley Lea Hartog of Inside CRM recently published an article covering the Top 12 Web Good News For Dell, Not For Apple – techpulse360.com 12/12/2008 Laptops are hot; much hotter than desktop PCs. So where are most [...]