A thing of the past: Steve Jobs at MacWorld San Francisco
In a surprising turn of events, Apple announced today that next year will be the last the company is exhibiting at Macworld Expo.
More shocking for Apple fans is that CEO Steve Jobs will not deliver the final opening keynote, but instead will be replaced by Apple’s senior vice president of Worldwide Product Marketing Philip Schiller.
In a statement released today, Apple says it is reaching more people in more ways than ever before, “so like many companies, trade shows have become a very minor part of how Apple reaches its customers.” Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris last year.
Can MacWorld survive sans Apple, Steve Jobs?
That now leaves Apple’s WWDC as the only chance for fans and developers to meet and interact with the folks from the Cupertino, Calif. company. Thoughts?
The shocking announcement is going to open the gate for rumours about Jobs’ health status and/or that Apple has nothing great to release at the San Francisco tradeshow.
Although, I think Apple did a good job so far hosting smaller event launches – at its Cupertino headquarters or in San Francisco – which then gets picked up everywhere.
Apple can do well without MacWorld, but can the San Francisco show survive sans Steve Jobs?
