Online search advertising may not be recession proof, but it is “recession resistant,” says eMarketer, and is projected to rise 14.9 percent in 2009.
But the growth will pale compared with online video advertising, which will climb 45 percent as advertisers look for new ways to reach consumers with tight budgets.
Overall, Internet advertising will advance 8.9 percent to $25.7 billion next year, says the market research firm. This will be the lowest annual growth ever for online advertising.
Search will still do better than most other forms of advertising, online and off, because it is measurable, and because an advertiser doesn’t pay unless a viewer clicks.
The video ad market, which should reach $850 million, will benefit from the rise of professional video content on the Web. The increase in content is finally creating an audience for the ads.
Online advertising projections for 2009
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