Is Dell Launching A MacBook Air Killer?

Dell Adamo could be a super thin laptop a-la MacBook Air

Adamo could also be Dell's new iconic brand of beautifully designed computers

That’s the speculation behind this new web site launched by the Austin, TX company.

The Internet address of the site points to Enfatico, Dell’s PR and marketing agency :-)

But more than just a MacBook Air killer, I think Adamo is a complete line of “cool” and well-designed PCs that Dell would unveil at next month’s Consumer Electronics Show in Las Vegas.

Earlier this year at a meeting in San Francisco, Chief Marketing Officer Mike Jarvis was telling me that what Dell needs to appeal to consumers is some “iconic” products like the ones at Apple.

Well, 9-months later, Adamo could well finally be Dell’s new iconic brand!

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