Americans watched 34 percent more videos in November than a year ago, comScore said Monday.
Top video sites
But that is down from 45 percent growth in October.
Internet users in the U.S. viewed 12.7 billion videos online during the month, with Google – the owner of You Tube – capturing 40 percent of total. You Tube is responsible for more than 98 percent of videos viewed on Google sites.
According to comScore, 146 million Americans – or 77 percent of the entire U.S. Internet audience – watched an average of 87 videos per person in the month. The average person looked at 273 minutes of content.
The top sites following Google were Fox Interactive Media, owners of MySpace, Viacom Digital, Yahoo, Microsoft and Hulu.
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