How long will it take Dell to deliver its luxurious PC brand Adamo?
So Dell hosted a media event this morning at 8AM, miles away from where the action is at CES i.e. at Las Vegas’ and the Sands convention centres to show off its new luxury brand: Adamo.
For the few media and bloggers present, it was a huge disappointment.
Because, after all the intentional hype last month prior to the CES show around the new Adamo product line, Dell did not provide any concrete information at the press conference. “You had a top model that looked like Grace Jones holding a laptop and then disappearing with it,” says Peter Glaskowski, an analyst at the Envisioneering Group.
No details transpired from the upcoming products, their specifications, pricing or availability. Nada. Even though, according to Glaskowski, Dell desperately needs that higher-end brand to attract consumers.
“Dell is a pedestrian brand. Adamo is their Lexus or Infinity,” adds the Envisioneering analyst.
Can’t agree more.
[...] Adamo 13 copycats Apple’s latest MacBooks with an all-aluminum unibody case and a thin profileAfter teasing us at CES with its luxury PC line, Dell is finally ready to ship the first laptop of its Adamo [...]
That’s “Glaskowsky”. Thanks for the quote.