Amazon capitalized on the shift to online shopping this holiday period to grow sales a startling 18 percent.
The company offered little insight into the market trends on a conference call with analysts. But market-monitor firms found that consumers both in the U.S. and abroad turned online this year for deals and convenience.

Amazon's Kindle electronic reader saw strong demand
Amazon was a big beneficiary. The online merchant said sales were $6.7 billion with slightly better growth in overseas markets than in North America.
Net income also was strong, up 9 percent, but the company’s gross margin suffered as it discounted products and offered free shipping to attract buyers.
The gross margin showed a greater than expected decline in the quarter and pricing was a factor, Amazon executives said on the conference call.
Surprisingly, the company said it anticipates its strong sales pace to continue. Amazon projected sales growth of as much as 19 percent in the first quarter – though a projection is offers ranges as low as 9 percent growth. Operating income could grow from 6 percent to 37 percent.
Amazon CEO Jeff Bezos said sales of electronic book reader, Kindle, were stronger than expected in the period, but he didn’t offer details. Amazon now has 230,000 e-books for sale, up 45,000 in the quarter.
Posted by Mark Boslet 

For the first time since 2000, shipments fell from the third to the fourth quarters, said Jon Peddie Research.


