Search Market Bounces Back In January As Google Loses Share

Americans conducted 13.5 billion online searches in January, up 7 percent from December.

The growth in this core, online market place improved from a depressed pace at the end of 2008. Growth was 3 percent in December and, in November, the volume of searches in the U.S. actually fell 3 percent, in part because the month had one less day than October.

ComScore said the market shifted little from December and not in Google’s favor. Google lost 0.5 points of market share and ended the month with 63 percent of the market.

Yahoo gained the same amount of share and held 21 percent of the market in January. Microsoft gained 0.2 points of share to 8.5 percent and Ask Networks lost ground to fall behind AOL in the rankings.

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