Growth In Online Video Viewing Slows In January

The growth in the number of videos viewed online slowed in January to 4 percent.

That’s down from 13 percent in December, according to comScore.

The fluctuations in the tracking data are hard to interpret, especially with the volatile economy. But what’s clear is the continued growth in usage. In January, U.S. Internet users watched 14.8 billion videos, with Google’s You Tube accounting for 91 percent of the growth, says comScore.

The service passed 100 million viewers for the first time, up from 98.9 million in December.

Americans watched 14.3 billion online videos in December.

Google is by far the most popular destination for video, with a 42.9 percent share of the market in January. Number two, Fox Interactive Media (owners of MySpace), has only 3.7 percent share.

One Response to Growth In Online Video Viewing Slows In January

  1. [...] 14.3 billion videos were watched online in Dec 2008 in the United States alone, according to ComScore. Google is by far the most popular destination for video, with a 43 percent share of the US market [...]

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