Roku users will receive the new firmware update this Sunday
As expected, Roku will add this Sunday Amazon’s video on-demand service to the list of content accessible by its $100 digital video player.
Until now, users of the Saratoga, Calif.-startup Netflix’s player – as it was formerly known – were limited to Netflix’s on-demand video content. Amazon’s deal now adds more than 40,000 videos including “real” Hollywood hits, classic movies and TV shows, priced from 99 cents.
Roku’s video content still unmatched
Unlike Netflix which has almost no new movies available to watch instantly, Amazon adds new titles as they are released on DVD. And no subscription fee are required to rent or buy videos on Amazon.
Roku’s main competitors include the $229 Apple TV, Vudu’s $150 HD box – with only 1,300 HD titles accessible – and Blockbuster’s 2Wire MediaPoint player.
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