“Our objective is to extend the eBay market place” to mobile users, says Max Mancini, senior director of platform and mobile at the company.
And apparently with some success.
Users bid on auctions from their phones and search for products, eBay says
According to Mancini, eBay saw a big jump in revenue last year at eBay Mobile. He declines to offer figures, but says he hopes to release metrics sometime this year.
It turns out people do with their phones what they would have done with their computers: bid on auctions and search for products.
So what does eBay find interesting in terms of emerging mobile technologies? Bar code scanning, for one, that enables people to search with their phones for more information on a product or its price.
Second on the list are the local inventory services that let shoppers locate available product inventory at a nearby stores.
“That really is going to change the way people interact with shopping,” says Mancini.
