There are many reasons to explain why MySpace lost ground to Facebook over the past year.
The social networking site that is owned by News Corp. is more commercial than its rival, more infused with advertising and less focused on the desires of users.
Chris DeWolfe steps down at MySpace
There is a perception as well that it is for teenagers, while Facebook has set itself up as mature enough for any age (read: adults).
So it comes as no surprise that CEO Chris DeWolfe left the company on Thursday. But here is an occasionally surprising list of business suggestions for the person tapped to fill DeWolfe’s shoes. It comes from Jason Calacanis, founder of Mahalo:
1) Buy a search engine. They are a great advertising platform;
2) Focus on mobile after admitting that Facebook won on the web;
3) Increase international efforts;
4) Build an entirely new platform while maintaining the existing site;
5) Build a social and casual gaming business;
6) Create a MySpace virtual currency; and
7) Launch an e-mail service.
Excellent advice.
