At SD Forum’s event on Digital Media, media expert Jimmy Schaeffler of the Carmel Group asked executives from Roku, Tivo and Microsoft their vision about the future of television.
Timothy Twerdahl, Vice President of Consumer Products at Roku
For Timothy Twerdahl, Vice President of Consumer Products at Roku it’s all about the cloud:
“Our vision is that the community is going to help us figure this out. So we have this open SDK and people are going to create channels they are interested in, local things they want to know and we’ll see what gets picked up… [The future of TV] is not DVR or streamed DV, but everything in the cloud, not necessarily at a head-end but really at the service provider that owns the content and is going to distribute it.”
Jim Denney, Vice President, Product Marketing at TiVo
For Jim Denney, Vice President, Product Marketing at TiVo it’s search:
“One of the critical points is being able to allow people to sort through all the content choice that they have, and do that quickly and simply. Getting people the content that they want is going to be a hot topic.”
Christine Heckart, General Manager Marketing at Microsoft TV
For Christine Heckart, General Manager Marketing at Microsoft TV it’s the experience:
“The future of television is an all on-demand experience that scale, and you get what you want, when and on the device where you want to have it, wherever you happen to be in the world.”
