IPhone Ignites Wi-Fi Traffic At SF Giants Games

AT&T Park, the home of the San Francisco Giants, was the first baseball park to install a wireless network.

It took Apple’s iPhone to bring it alive.

Giants warm up for a game. 70% of Wi-Fi traffic at the park comes from iPhones and iPods

Giants warm up for a game. 70% of Wi-Fi traffic at the park comes from iPhones and iPods

The network came to the stadium in 2004, at a time when some laptops sold without built-in Wi-Fi chips.

In 2007, traffic saw a gargantuan 573 percent boost per capita, says CIO Bill Schlough. The cause was the iPhone and the iPod Touch.

Today, 70 percent of Wi-Fi traffic at the park comes from the devices, with greater volumes on weeknights rather than weekends. It is not unusual for 3 percent of fans to be online.

At the top of the list of popular destination is a Giants’ sponsored replay site that posts controversial plays three minutes after they take place.

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