Web 2.0 was defined by user interactivity and rise of social sites, such as Facebook.
Audience is inversely related to power or complexity, says Trip Hawkins
Web 3.0 will be remembered for the ubiquity of network connectivity as the Internet truly extends to every device everywhere at any time.
No telling how long this transformation will take.
But as always-available connections become commonplace, the Internet will enter a new phase with substantial new possibilities.
This was the view of Trip Hawkins, CEO of the game company Digital Chocolate. Hawkins, speaking Wednesday at the Silicom Summit at Stanford University, said the key to prospering in this environment is to become truly cross platform.
Google may be the first genuinely ubiquitous platform with its ability to reach PCs, all sorts of phones and ultimately a variety of consumer devices.
But it won’t be the last. “This is really a huge opportunity and the industry hasn’t yet scratched the surface,” says Hawkins. It’s going to be disruptive for some established players with new competitors coming out of the woodwork.
Hawkins says Web 3.0 comes with an interesting tradeoff. The convenience of an application is often more important than its power, or the quality of its video.
You Tube became successful because it was easy and simple to use, despite the company’s decision to sacrifice video quality for convenience. “The size of the audience is inversely related to power because power is perceived as complexity,” he says.
