Flipper is Google's upcoming experimental News site, that will flip like pages in a magazine
Google will soon launch a redesign of its Google News web site, code named Flipper.
The news was confirmed today to TechPulse 360 by no less than Marissa Mayer in a conversation after Google’s Vice President of Search Product and User Experience keynote at the O’Reilly’s Velocity conference earlier today.
“It’s an image that behaves like a Web page,” said Mayer, giving Flipper a much more visual appeal.
For Google’s top designer, the current incarnation of Google News is quite a “monster” of a page – taking 8 seconds to load, although it feels faster than that – with 27 images on it, all dynamically changing, as well as the headlines; “weighting” a whopping 80K!
Google “Flipper” News to appear in Google Labs
However, the reason why Google News seems a lot faster today is because the search engine chops the information into pieces and displays it as fast as it comes; versus waiting for all the content to arrive in the browser, what Mayer describes as “Flash rendering.”
The result is a much faster rendering of the information, albeit some formating imperfections that only a trained eye will actually care.
With Flipper, Google is taking the user experience a step further.
Flipper will behave much like the pages of a magazine that you will flip through. It’s also going to be faster than the current version. “It’s smart enough to know to start caching the information when the user is on a particular area of the image,” adds Mayer.
The Flipper version of Google News will appear in the search engine’s Lab section sometimes soon. However, Mayer refused to confirm the release date.
“Our goal is trying to make browsing the Web as fast as browsing a magazine,” said Mayer.
Here’s a video excerpt of Marissa Mayer explaining how Google speeds up the rendering of Google News:
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