A Japanese ad comparing netbooks and notebooks to vacuum cleaners!
Netbooks are not cannibalizing notebook sales after all.
Based on hard data, Intel’s mobile platform general manager Mooly Eden confirmed that most netbooks buyers already have a notebook. “It’s not my wishful thinking anymore,” said Eden, speaking at the Intel Technology Summit today in San Francisco.
“If netbooks are 20% of the overall [notebook] category and 15% of the 20% is cannibalization, we have 3% cannibalization… And it’s cannibalizing mainly the Celeron space because I don’t see anyone buying a netbook instead of a Core [Pentium or Centrino notebook],” added Eden.
A netbook is like a small vacuum cleaner, a notebook is like a big one!
“We are still holding true to what we said before: a netbook is a companion device… the majority of the netbooks sold today are sold as secondary device. And now I’m speaking data. It’s not my wishful thinking of a year ago to create a category. That’s what’s happening today,” reaffirms the Intel executive.
For Eden, netbook users should not expect to be able to read high-definition Flash and run virus protection in the background. “It was not designed for this… You need a heavy powered microprocessor.”
Netbooks are good for Internet surfing, email or “basic PC” functions, applications – not Powerpoint! Beyond that, it will be “challenged.”
TechPulse 360
Mark Boslet
[...] I started to talk about situational hardware re. Netbooks. Some consumers were disappointed after buying these as “cheap computers”. They clearly are not. Cheap yes, full computer not. Netbooks are indeed slow, the screens are tiny, not exactly suitable as your one-and-only primary computer. But they serve a purpose as an auxiliary device. I’m glad Intel agrees with my approach: [...]
Great post! I?m just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case
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