Google has begun projecting profits at You Tube after two years of dollar-less consternation.
Up to 80 percent of You Tube's pre rolls are attached to television content, says Google's Erin Bouchier
One contribution has come from pre-roll ads, short ads that run prior to the start of an online video. The company says they have been well tolerated by viewers.
According to Erin Bouchier, business lead of Google TV ads online, between 70 percent and 80 percent of pre-rolls run on professionally developed television content You Tube has begun showing since April. In those instances, viewers watch the full pre-roll ad because they are eager to get to the show, she said Tuesday at the Search Engine Strategies conference.
It is too soon to tell how well pre-rolls work with user generated video clips, Bouchier said. But they are being watched, she said. “There is not a drop off.”
[...] We hate pre-rolls. Google says they work, but 75% of viewers drop like bodies on Fringe. We think we’re watching the wrong video, and [...]
[...] that YouTube was experimenting with “optional” pre-rolls that a viewer can skip. But Google’s Erin Bouchier reports that viewers are enduring short pre-rolls on professional conte…, and lately YouTube is rolling out mandatory pre-rolls on short professional and amateur [...]
[...] creators build audiences. We’ll soon find out whether this is true, because it appears that YouTube will put pre-rolls on many of their more popular producers as well, including the ones that benefit most from [...]
I took part in a video diary run by a marketing agency on behalf of the BBC recently, to find out what my reaction to advertising on the bbc.co.uk videos would be.
Initially I felt a certain repulsion to the idea, but once I saw how they worked and how carefully targeted the content would be my mind changed.
My major concern then, as it is now is will, this interfere with the user experience. Aside from a few teething issues on the BBC I would say “no”, but will you tube be so careful when it comes to targeting ads to match content? 15 seconds of a relevant ad is not enough to put me off watching the clip. 30 seconds and I start to think about watching something else.
I for one hate those pre roll ads but I guess that is what the consumer must put up with to see interesting videos. Yuck!