http://techpulse360.com/2009/08/11/google-claims-success-with-pre-roll-video-ads/ Business and Innovation In Silicon Valley Thu, 24 Mar 2011 01:58:05 +0000 hourly 1 http://wordpress.com/ http://techpulse360.com/2009/08/11/google-claims-success-with-pre-roll-video-ads/#comment-16240 Thu, 19 Aug 2010 17:50:10 +0000 http://techpulse360.com/?p=9509#comment-16240 I for one hate those pre roll ads but I guess that is what the consumer must put up with to see interesting videos. Yuck!

]]> http://techpulse360.com/2009/08/11/google-claims-success-with-pre-roll-video-ads/#comment-7390 Fri, 19 Mar 2010 18:01:53 +0000 http://techpulse360.com/?p=9509#comment-7390 I took part in a video diary run by a marketing agency on behalf of the BBC recently, to find out what my reaction to advertising on the bbc.co.uk videos would be.
Initially I felt a certain repulsion to the idea, but once I saw how they worked and how carefully targeted the content would be my mind changed.
My major concern then, as it is now is will, this interfere with the user experience. Aside from a few teething issues on the BBC I would say “no”, but will you tube be so careful when it comes to targeting ads to match content? 15 seconds of a relevant ad is not enough to put me off watching the clip. 30 seconds and I start to think about watching something else.

]]> http://techpulse360.com/2009/08/11/google-claims-success-with-pre-roll-video-ads/#comment-6649 Sat, 20 Feb 2010 23:48:08 +0000 http://techpulse360.com/?p=9509#comment-6649 [...] creators build audiences. We’ll soon find out whether this is true, because it appears that YouTube will put pre-rolls on many of their more popular producers as well, including the ones that benefit most from [...]

]]> http://techpulse360.com/2009/08/11/google-claims-success-with-pre-roll-video-ads/#comment-6506 Sat, 13 Feb 2010 14:43:56 +0000 http://techpulse360.com/?p=9509#comment-6506 [...] that YouTube was experimenting with “optional” pre-rolls that a viewer can skip. But Google’s Erin Bouchier reports that viewers are enduring short pre-rolls on professional conte…, and lately YouTube is rolling out mandatory pre-rolls on short professional and amateur [...]

]]> http://techpulse360.com/2009/08/11/google-claims-success-with-pre-roll-video-ads/#comment-5841 Tue, 19 Jan 2010 12:56:13 +0000 http://techpulse360.com/?p=9509#comment-5841 [...] We hate pre-rolls. Google says they work, but 75% of viewers drop like bodies on Fringe. We think we’re watching the wrong video, and [...]

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