Nova Spivack likes to say the value of online search is leveling off.
The keyword-based, link-prioritized system run by the likes of Google is not keeping up with the growth and complexity of the Internet, says this CEO of Radar Networks
When a search returns millions of responses, it approaches the point of being unwieldy. “The challenge is now how do we save search.”
The Web will become a giant database, says Radar Network's Nova Spivack
Spivack’s answer – Twine 2.0 – will launch by the end of the year and has broad ambitions of bringing new intelligence to the Internet. Twine 1.0 has up to 2 million monthly users and lets people manually add bookmarks to pages that Twine then converts to “tags” to better explain the content to others.
Twine 2.0 will automate the process (applying metadata tags, or descriptions) across the entire Web.
The Web will become in essence a giant database, where pages will be better understood and information more easily found, says Spivack. He said during a presentation Tuesday afternoon at the Search Engine Strategies conference that the company had not previously disclosed its plans.
At the same time, he acknowledged the enormity of the task. “The project is probably too ambitious for a company of our size,” says Spivack. That’s why he is seeking partnership with some of the large search companies he hopes to put on the defensive.
Jean-Baptiste Su
Mark Boslet
chiahwu
August 24, 2009 at 9:08 am |
[...] Twine – The next generation of social bookmarking. Twine tries to understand your interests and comprehend the content that interests you. Then it will scour the Internet looking for similar content to recommend to you. The way it works is that you need to use it for a couple of weeks, bookmarking sites of interest or sending in any relevant email content and that will help Twine tweak your feed so that it contains recommendations based on your interests. And much more will be coming with Twine 2.0. [...]