Comments on: Facebook Says Click Through Rates Do Not Match Those At Google

By: facebook: Sid Harth « News, Views and Reviews: Sid Harth

facebook: Sid Harth « News, Views and Reviews: Sid Harth — Wed, 02 Mar 2011 16:11:22 +0000

[...] “Facebook Says Click Through Rates Do Not Match Those At Google”. TechPulse 360. August 12, 2009. [...]

By: Facebook 101: A Simple Guide To Understanding When & How To Use Basic Features

Tue, 07 Dec 2010 13:52:58 +0000

[...] Facebook ads are demographically targeted text and image ads that can target users based on a variety of variables including likes, age, sex, schooling and much more. These ads can be CPM based or CPC based and traditionally have a low CTR, with reports showing an approximate CTR of 0.04%. [...]

By: Facebook Begins Reporting on Social Context in Ads « The Pontiflex Blog

Facebook Begins Reporting on Social Context in Ads « The Pontiflex Blog — Mon, 13 Sep 2010 17:00:20 +0000

[...] on Facebook should take is is to acquire the right users for their Facebook brand communities. While Facebook banner ad click-through rates are as low as 0.04%, click-throughs on user posts (a post by a user about your brand) are as high as [...]

By: Does Social Media Work? @ It’s Tongue In Cheek

Does Social Media Work? @ It’s Tongue In Cheek — Sun, 14 Feb 2010 21:42:36 +0000

[...] Just having banner ads on Facebook isn’t going to get through the return you want. It’s estimated that the click through rate for such banner ads are at 0.04%. The key to getting your message to [...]