Post a video on You Tube or another Web site and theoretically it remains online forever. But in many ways it is a perishable commodity.
Here are some interesting stats released by TubeMogul at the Search Engine Strategies conference.
*Video views generally peak in four days. After 14 days, a video will have received 50 percent of its lifetime audience.
*Ten percent of a clip’s audience will watch only 10 seconds. A much greater share is gone before 60 seconds.
Part of the reason for the lack of attention is the glut of online video content. The number of viewers is growing by 35 percent while the amount of video online is expanding by 75 percent.
In most instances, posting a video on You Tube will bring a publisher 3,000 more views than posting it on another site.
Almost 50 percent of videos are found through an online search. The remaining referrals come from a long tail of sites such as blogs and can give a video extended life.
