IQ Engines is one of the startups presenting today at the Mobile 2.0 conference in San Francisco, Calif.
Created by a group of scientists, the Silicon Valley company has developed a biologically inspired algorithm which mimics the performance of the human brain to recognize objects from images and creates “labels” that describe the content of that image.
IQ Engines co-founder Pierre Garrigues sees 2 applications for his technology: visual contextual advertising and mobile visual search by giving users relevant information about a product they shot with there cameraphone and linking it to online merchants like Amazon. An iPhone app should also be available on the App Store next month.
“There are lots of images on the Web and there is not related advertising next to them. These labels allow us to find relevant ads,” explains Garrigues.
Finally, through IQ Engines’s APIs, developers will be able to include these features into their own applications.
Follows IQ Engines presentation at Mobile 2.0 and the question and answer session hosted by Accel Ventures Rich Wong:
The Q&A with Accel Ventures Rich Wong:
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