TechPulse 360

Dyyno CEO Raj Jaswa claims his proprietary peer-to-peer technology can beat established video streaming companies like YouTube or Ustream

Dyyno claims it can disrupt the video streaming world using the tried and true, but also controversial and unreliable, peer-to-peer technology.

“Dyyno came along with a breakthrough technology developed by 8 to 10 PhD students at Stanford Multimedia Labs working on a project to bring video distribution cost to zero, the same way text distribution is zero,” says Dyyno CEO Raj Jaswa who I met at the SDForum event on Collaboration 2.0 today.

Using its own P2P technology, the Palo Alto, Calif.-based startup vies to beat more established Internet video streaming companies like YouTube, Ustream and Justin.tv. “The question is can you really do peer-to-peer in the Internet world which is uncontrolled peers, bandwith, processing point… and can you really do it live. And that’s the research the PhDs did and solved pretty much all the problems,” adds Jaswa.

The 20-employees company also sees another advantage to its solution: users get to keep control of their content.”With all our competitors you loose control of your content,” and all the advertising dollars that go with it.

Dyyno’s business model relies 100% on advertising!

“The company is built on using the free ressources of the Internet which is uplink of the viewers, and the broadcaster has enough horsepower in order to do the streaming. So essentially by eliminating cost we ended up with the ability to distribute video for pretty much free. Which means that our business model is actually advertising.”

But Dyyno’s software as service solution is still very much in its infancy.  I tried unsuccessfully to access the channel part of Dyyno’s site to view a broadcast but the site kept on crashing. A new version of Dyyno’s service is expected later this month, and hopefully will solve most of the bugs and problems.

Follows a video excerpt of our interview with Dyyno CEO Raj Jaswa: