Greenhouse gas regulations exist in some countries (the U.S., Australia and EU block members) and are coming to others (Japan, for instance).
So what are law-abiding companies to do? Buy business software to report on and manage their carbon footprints.
IN five years, sophisticated green business will be the rule not the exception
That is the assumption of those who predict a coming boom in green business software to mirror the meteoric rise of big ERP suites a decade ago. One such believer is ERP market leader SAP. The German company is rapidly integrating key carbon-tracking features into its expansive package of enterprise resources planning software, a collection of programs that automate functions such as accounts payable and supply chain management.
SAP says the nascent market is shaping up to be tens of billions of dollars in size.
Many global 2000 companies already allocate resources to measure their carbon use – some with sophisticated software they developed in house and sensors attached to smoke stacks. Most don’t yet use more than cumbersome manual processes and spreadsheets.
“This market opportunity goes far beyond $10 billion,” says Anirban Chakrabarti, vice president and general manager of SAP’s Carbon Impact product. “There is a transformation that will take place.”
That transformation will change the way business gets done. Instead of just monitoring and measuring, companies will take complex steps to optimize energy use and analyze whether partners are becoming as green as they are, taking a cue from what Wal Mart and Intel are doing today.
SAP says it has major plans in the green software space. In June, it purchased Clear Standards, a developer of carbon management software. The Clear Standards technology is the foundation for SAP’s Carbon Impact product and already integrates with its ERP suite.
Over the next 12 to 24 months, more aggressive steps are planned. The company will build carbon-tracking features directly into the business processes, or work flow procedures, in each ERP module. Also being developed are tools designed to help companies optimize their spending on energy.
In five years, most major economies are going to be regulated for carbon, says Chakrabarti. There is no time for a software developer to wait.
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