Green Tech Space Race Is Seen, But Private Money Will Be Cautious

The concept is simple: more than halt the world’s population lives in cities and towns.

So by focusing renewable energy resources on these concentrations of humanity, the greatest good can be done to combat global warming.

Forget about bringing solar to the village in Kenya or the ranches dotting the Wyoming countryside. Spend money where it will do the most.

Electric car hype will dissipate to a more sober realization that efficiencies are needed across the transportation system

This concept seemed to underscore several 2010 predictions Monday from generally rosy Cleantech Group.  First, the research firm said it sees the unprecedented quantities of green stimulus money being doled out in the United States and elsewhere to spur a “space race” of sorts, with cities and states competing to nurture clean-tech industries.

This will likely be the case following all the government pump priming that has taken place in recent months. And momentum for clever approaches could come from a variety of places:, Singapore, Australia, France, Germany, Israel and parts of the U.S., just as Cleantech Group expects.

But a burst in private-equity and venture capital funding for green companies isn’t as much of a done deal as Cleantech Group anticipates. Cleantech Group calls for a level of funding well in excess of 2009’s. An incremental increase seems more likely given the nation’s continuing credit woes. Large funds will certainly be raised and big name investors will follow Warren Buffett’s move and deploy capital in clean-tech plays.

But a sharp reversal of today’s course isn’t probable

Cleantech Group also believes green marketing efforts will increase, oil will rise in price and the hype surrounding electric cars will dissipate. In place of today’s electric-car hype will come a realism that efficiencies are needed more broadly in the transportation sector, from shipping to urban public transport.

All this seems very plausible – and a positive step for a sustainable effort to turn climate challenges into climate successes. I second the motion.

5 Responses to “Green Tech Space Race Is Seen, But Private Money Will Be Cautious”

  1. Tyrone Smith Says:

    Does Amazon allow for marketing on Twitter through an automatic feed?

  2. Mark Boslet Says:

    I’m really not sure. My understanding is that Twitter doesn’t allow direct marketing on its site yet.

  3. Samantha Says:

    What about a tip on how to get your site noticed?? Like you probably dont have tons of cash to pay for google advertising.. how do you get people to find out about your site?? I know you can list it on podcast and blog directories but there are so many.. how does one come to choose to visit your site?

  4. bridgingloan Says:

    In few years all taxpayers will pay again for 100% mortagges.

  5. commercialbridgingloan Says:

    Banks are managed by idiots!

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