Despite the recession, sales of consumer PCs grew in 2009. A trend expected to continue, at a double digit rate, through 2013
Intel has the consumer to thank for 2009 not being such a bad year after all.
“What we saw was a downdraft, especially on the commercial [PC] sector in 2009. But we actually saw unit volume growth for the consumer [PC] segment. That goes back to our point that PCs are really essential to the way we work and live and that the driver for the business in 2009 has been the consumer segment,” explains Intel vice-president Stephen Smith at a media briefing this morning in San Francisco.
Intel is now shipping in volume 32-nm chips of its Nehalem architecture (Core i3, i5 and i7) to OEMs; from 2 factories and plans to add 2 more next year. The Santa Clara, Calif.-based company will show off desktops and laptops using its new Core i3 and i5 chips, as well as netbooks at the Consumer Electronics Show (CES) next month.
“Looking forward, we see both the commercial and the consumer [segments] growing, with the consumer segment growing at a slightly faster rate in 2010… Again, if you step back 6 months ago, the idea that will would be talking about growth in the [consumer] segment in 2009 – and this is a double digit CAGR going forward – is a mindset people were questioning,” adds Smith.
Follows is a video excerpt of Smith’s pre-CES presentation.
The Intel executive also offered an overview of the chip maker’s presence at CES, kicking off with a keynote of its the CEO Paul Otellini.
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