The world’s largest solar module producer offered a cautious outlook for market growth next year and signaled that significant pricing pressure will continue through the year.
The outlook led the company to restrain its factory expansion even as Chinese manufacturers steam ahead with their production line expansion. The difference could leave the company at a disadvantage if market growth is greater than expected and the company can’t ship enough products.
First Solar said it anticipates the solar market to be 7.5 GW in 2010 and to grow only 35 percent a year until 2012. The forecast is below the aggressive projections of some analysts.
The Arizona company also estimates that production in the industry is still 2 GW greater than demand, a situation that will lead to more pricing pressure in the coming year.
“2010 will be stronger, we think, than 2009,” said CEO Robert Gillette. But “supply will exceed demand…(and pricing) pressures will still be there.”
Gillette said he expects the world’s largest solar market, Germany, to be strong in the first half of the year. But expected reductions in the country’s feed-in tariff could slow demand later in the year.
The Spanish market, meanwhile, is beginning to recover, and California and Ontario represent opportunities for manufacturers. However, the real growth opportunities will be markets in China and India, where feed-in tariff are anticipated, and in France.
With oversupply continuing, some competitors will drive manufacturing costs to 75 cents a watt by the fourth quarter of the year. First Solar produces at $1 a watt or less today.
On the capacity front, the company’s guidance is that it expects to add 8 manufacturing lines in Malaysia in 2010 and 2011 and two lines in France in 2012 in an attempt to retain its manufacturing lead. Additional lines will follow in China, it suggested.
But it acknowledged that it could lose share against the Chinese if the market is stronger than it expects.

Posted by Mark Boslet 






