Google Buzz is more useful for the enterprise, mobile setting
At a press conference this morning, Google unveiled yet another “real-time” Web initiative: Buzz.
To me, Buzz is nothing else but Twitter integrated to the Gmail user interface, and which gets status updates from your address book contacts.
But who really needs another Twitter-like? Especially after spending lots of time and efforts building, and perhaps monetising, a large number of “followers.”
So my guess is that Buzz will be interesting to try out (I just got mine activated on my Gmail account) but will certainly bore you quickly.
Google Buzz is Twitter for the enterprise, not the consumer
However, I can see how Buzz can be useful for the enterprise, a professional Twitter like Yammer or Saleforce.com’s Chatter.
No wonder Google quickly said it intends to add Buzz to its Google Apps enterprise offering. Something that Google never really talk about when it launches a consumer product.
Even co-founder Sergey Brin highlighted how Buzz improved his own productivity, accelerating the way he communicates with others inside Google.
So, more than a consumer product (who needs yet another Twitter/social network to worry about it), Google Buzz – like Yammer before it – could actually find success inside the enterprise, not outside.
Here’s what Google’s VP of product management Brad Horowitz has to say about Buzz in the enterprise:
And Buzz’s demo by product manager Todd Jackson:
