With new rules taking hold in the U.S. and U.K. requiring companies to report their carbon footprints, the market for carbon monitoring software should be expected to boom.
Exxonmobil's decision to buy software from Locus Technologies shows the huge opportunites ahead of environmental management software
While this is good news for vendors, it also is likely to highlight the fragmented, topsy-turvy nature of this still evolving market place. It also means wrestling with the industry’s biggest fear: greenwash, the notion that the software is whitewashing carbon use and emissions to make a company look good.
There are signs this transformation to honesty is slowly taking place. In a downplayed announcement on Monday, the oil giant and past global warming naysayer ExxonMobil said it had begun implementing carbon-monitoring software from Locus Technologies. The move suggests that even some of the most reluctant corporations see the value in a genuine effort to keep track of CO2 and other greenhouse gas contributors.
Remember that ExxonMobil, under its former CEO Lee Raymond, was an ardent denier of global warming, going so far as to fund groups providing disinformation to undermine the science. Obviously the company’s thinking has come in full circle.
In fairness, this reassessment has been a process playing out over several years. Since 2007 the oil driller has begun acknowledging the existence of global warming, and in January 2009 under new chief Rex Tillerson, it advocated a carbon tax in the United States (a policy albeit with almost no chance of making it by Republicans and conservative Democrats in Congress).
Nevertheless, Monday’s news is sort of another symbolic shift. In a press release, Locus said it had started installing its environmental information management software worldwide for the company. No other details were available.
The announcement underscores the huge opportunities for companies, such as Locus. But that doesn’t mean challenges aren’t considerable. To start with, far too many software developers hope to play in the market – 120 by some counts. A shakeout is likely, with start-ups wincing in the face of competition from financially powerful companies, such as SAP.
Another concern is the notion of scale. Hundreds of thousands of software systems are in use around the world – if not more – ranging from custom-built proprietary programs to standard off-the-shelf applications written by the likes of Oracle.
Connecting to them all is a gargantuan task. U.K. based start-up AMEE has so far connected to about 10,000 of them, says CEO and founder Gavin Starks. It is now time to expand that to 100,000, he says.
Cautiously optimistic, Locus CEO Neno Duplan warns of a near-term dip in the market if a backlash to greenwashing takes place. However, overtime the sales chart should point up. Even ExxonMobil can see that.
What a waste of money, that of course will be passed on to consumers in the form of higher prices.
We now know, the hockey stick was a lie, the rising sea levels were a lie, melting Himalayans was a lie, scientists have activally sought to supress information, scientists have lost/destroyed data, global warming models were produced from data from non-existant weather stations, NASA is corrupt in this field, and a leading scientist behind the hoax itself has publicly confirmed the planet has not warmed for 15 years.
Yeah this is real progress.
[...] out that ExxonMobil has adopted carbon management software by Locus Technologies, as reported in TechPulse360: With new rules taking hold in the U.S. and U.K. requiring companies to report their carbon [...]
Actually Rick,
They system is very affordable and isnt like the multimillion dollar systems that most environmental systems cost to roll out golobally. It is web-based and has a much more reasonable price point. The cost will not be passed onto consumers in anyway. In fact, this system will help Exxon (and has in many other areas) save money associated with environmental reporting and data management. SO actually it will be helping reduce costs that are traditionally passed on to the consumers.
In fact Locus has a proven cost savings and 40% ROI (proven with documentation available upon request from a independent research from Honeywell and Chevron)
Whatever your thoughts are around GHG’s, the fact remains that many other areas around environmental reporting exist and have been around for a while. Remediation for example, or various EHS and OSHA information. Locus does much more than just GHG’s.
And whether you believe that global warming exists or not, a company should be monitoring all aspects of their operations closely, not just for the environment but because information collected from all areas in a facility can actually help speak to more than just raw bi-products and alert companies to other potential cost savings and areas of potential improvement. Once you truly understand data and information can you begin to make educated decisions.
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