ad:tech this year was all about social. How to advertise on the social Web effectively and use the power of networks for brands to spread their marketing message.
The most popular and interactive method is through Twitter and there are now two companies in addition to Twitter that will allow a company or organization to sponsor tweets.
Twitter announced last week at Chirp, their first developer conference and on their blog, promoted tweets. Some smaller companies in the Twitter ecosystem have been working on how to get brand messages and ads on users’ streams without being spam like some earlier iterations of advertising on the platform.
140proof and IZEA are two companies at ad:tech that are making it easier to gauge ROI, make sure the campaign is FTC compliant, and targeting the advertising based on semantic analysis. Interestingly, both said at the end of the interview when asked about Twitter’s own foray into advertising that it is a validation of the ad concept on the Twitter platform but that ultimately their offering is slightly different.
In the video below taken by reporter Chia Hwu at the show, CEO of 140proof, Jon Elvekrog talks about how his company allows the ad to be clearly labeled, FTC compliant and is a fully functional tweet, capable of being retweeted, replied to and adds to the conversation. In addition, 140proof gives brands the option to target their audience with their proprietary algorithms.
In the following video also taken by reporter Chia Hwu, IZEA’s Joe Vaugh, Director of Sales talks about advertising on Twitter, blogs and how IZEA can help track metrics across the social web.
Check out my easy guide to Twitter for a quick and easy explanation of the basic terms in this post.
TechPulse 360
Mark Boslet
I’d be more interested in Microsoft’s Twitter account serving me an ad for Windows 7 than Carrot Top or Kim Kardashian’s Twitter account serving me that ad.
Can’t really get behind Izea’s model.