People often wonder, how do we take a corporate blog and tie it to ROI? What are the possible metrics that we can tie to blogging efforts and does it actually translate to adding to the bottom line?
It seems that one company at ad:tech had an answer: SEO and winning Google search for key search terms.
Compendium Blogware helps you set up the keywords, shows with a status bar the keyword strength as you’re writing the post, and automatically funnels each post to the search terms that have been specified. What this means is that for a common keyword search, an organization can own the top result for a term like “triggered email marketing”.
As blogging technology matures, we’ll be seeing more and more content management tools in the race for SEO. Follows a video taken by reporter Chia Hwu at the show.
Hi everyone, – came across your current webpage by chance whilst drifting across the web this afternoon, and pleased that i did! I like the layout and colorings, but I really should point out that I’m having difficulty when it loads. I’m making use of Lynxlet 7.1 web browser for mac, and the header does not lineup completely. i’m pretty sure made use of the exact same design on a company’s website, but the menu seems fine on mine. I think the fault is at this end & maybe it’s the perfect time to change for a better one!