What do you do after your product gets leaked to the media months before it’s ready, and after it launches, you realize it’s the buggiest iPhone ever and in a desperate move, you post bogus videos of competiting phones?
Well… you just hope your boss is not Steve Jobs!
Joke aside, this is exactly what happened to Mark Papermaster who joined Apple under 20 months ago and “resigned” over the weekend from his position as Senior Vice President of Devices Hardware Engineering a.k.a. iPhone 4 Hardware Chief.
And this, after a long struggle for Apple to get Papermaster from the clutches of IBM where he had given a good 25 years.
The empty spot will be now taken over by Bob Mansfield, the SVP of the Mac hardware team. Mansfield was also actively involved with the architecture of the iPhone 4, which makes him, for Jobs, the best choice Papermaster.
Hey Steve! Now that you’ve fired the half-culprit of the iPhone 4 fiasco (the other one is you, remember?), don’t you think it’s time to replace the cute iBrick 4 and give us something we can actually use? Just a thought.
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